Publicity often comes in the form of negative stories in the press in the aftermath of a major problem involving a consumer product. the firm's attempts to "manage" publicity so that it is more favorable fall under _______ in the promotional mix.

Answers

Answer 1
The answer is Public Relations. The promotional mix is a part of the 4 Ps of the marketing mix. It comprises of advertising, public relations, sales promotion and personal selling. But we will be only focus on public relations. It is sometimes called publicity. It is information about a company's goods and services supported by a third party in an indirect way. It also falls here the organization's communications that search to construct good relations with an organization's publics, as well as consumers, stockholders, and lawmakers.

Related Questions

Why is zappos experiencing significant implementation problems with holacracy? what else could zappos do to help implementing the new structure more effectively?

Answers

Zappos is experiencing problems implementing holacracy in their organization due to the unforseen rise of favoritism and management issues. This has lead to a significant percentage of employees actually leaving the company for more traditionally structured ones. Also, Zappos has fallen off of Forbe's list of best companies to work for, after consistently being on the list for years. The major step Zappos can take to implement the new structure more effectively is to listen to the concerns of it's current and former employees and take quick action, before it's too late.

Amy loves collecting coffee mugs and has been collecting them for years. at the drop of a hat, she will launch into a discussion of her collection, the price of mugs, and her plans for purchasing more mugs. her friends say she must have obsessive-compulsive disorder. you disagree. what do you say to her friends when they ask why you disagree?

Answers

I would say that just because she is passionate about mugs does not mean that she has OCD. If that is the only reason they are concerned that she may have OCD, a doctor would likely require more symptoms before providing that diagnosis.

Sami nguyen is responsible for two departments that continually set conflicting goals. sami must get involved in ____ to achieve some sort of balance between those goals.

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Sami must get involved in communicating between departments. He needs to set meetings so they can reach a joint goal and plan to get there. He needs to foster teamwork.

Michelle must write a bad-news message to her staff telling them that their hours next month will be reduced. she has just completed phase 1 of the prewriting process and is beginning phase 2. what should she do first?
a. write the rough draft of her message.
b. select an appropriate color of stationery that will be calming to the reader.
c. analyze the bad news to determine how it will affect the reader.
d. gather information and brainstorm ways to present the reasons for the bad news.

Answers

There are stages of a writing process which starts from the prewriting, then drafting, revising, and lastly, editing and proofreading. Since Michelle is already through with the prewriting phase, then the next thing she needs to do is the second phase of the writing process: drafting. Out of the given choices, the correct answer is (a) Write a rough draft of her message.

Which of the eight reasons for new-product failure did gopro avoid to ensure the success of gopro's products?

Answers

Go pro avoids an insignificant point of difference as their main way to avoid new product failure. Setting their initial product apart from various products in their market gave them an advantage against competitors because it presented something new which provide a solution to customer problem and needs.



Final answer:

GoPro ensured the success of its products by avoiding common new-product failure reasons such as poor design, lack of uniqueness, and inadequate understanding of consumer needs.

Explanation:

There are eight commonly identified reasons for new-product failure, which include poor design, lack of a unique selling proposition, misunderstanding consumer needs, and poor marketing strategy, among others. GoPro, with its strong brand identity, innovative technology, and ability to tap into the passion of its user base, effectively navigated around these issues. The company offered a durable, high-quality product that fulfilled a unique consumer demand and marketed it adeptly through association with adventure sports and user-generated content.

GoPro's innovative technology played a significant role in its success by offering a product that not only met the durability and functionality expectations but also came with a unique selling point the ability to capture action from the user's point of view. This innovation captured the interest of not just adventure enthusiasts but also broader audiences looking for compact, durable cameras.

Three employees and their job descriptions are listed in the chart below.

Employee



Job Description



Monica



Reads gas meters on houses



Travis



Oversees the installation of solar panels



Maggie



Works on power lines





Who does each person work for?

Monica works for a power company, Travis works for a utilities company, and Maggie is self-employed.
All three people work for a power company.
All three people are self-employed.
Monica works for a utilities company, Travis is self-employed, and Maggie works for a power company.
Mark this and return

Answers

I think the answer is Monica works for a utilities company, Travis is self-employed, and Maggie works for a power company.

From the chart given, it is clear that the answer to the given question is (D) Monica works for a utilities company, Travis is self-employed, and Maggie works for a power company.

Monica probably works for a utilities company since she is responsible for checking gas meters on houses, while Travis is more likely to be self-employed since he installs solar panels on houses – though he can be employed by a company which sells solar company installation services, but the option is available. Since Maggie works on power lines, she is most definitely employed by a power company.

Based on research on their target market, bowl more lanes discovers that 95% are aware of bowl more; 85% have knowledge about it; 80% like it; 70% intend to bowl there; and 65% actually have bowled there. according to the hierarchy of effects model, bowl more should concentrate its promotional efforts on increasing _____ .

Answers

Customer loyalty. This is because 80% of the whole population in the research already like it while the 70% will bowl there and 65% have bowled there already. SInce there is already a high awareness level, you don't need to concentrate so much on it. With the already high customer base, it'll be more prudent to just have them come back regularly such on weekends or events. 

Bowl More Lanes should focus on strategies that convert customer intentions into actual behavior, addressing the 5% gap between the intention to bowl and having bowled.

Based on the hierarchy of effects model, Bowl More Lanes discovers that there is a reduction in percentages at each stage of customer engagement from awareness to actual behavior. The percentages are 95% for awareness, 85% for knowledge, 80% for liking, 70% for intentions, and 65% for actual behavior. Bowl More should concentrate its promotional efforts on converting intentions into actual behavior, as there is a drop from 70% of the target market intending to bowl there to only 65% who have bowled there. This indicates that while a majority of their target market has a positive view and intention towards Bowl More, there is a 5% gap between intention and action that the promotional efforts could aim to close through strategies such as targeted incentives, reminders, or addressing barriers to action.

A leader with strong position power who is​ relationship-oriented will be most effective when​ leader-member relations are​ _____________ and task structure is​ ___________.

Answers

Leader-member relationship are nice,  the task is unstructured, and structure power is weak. A leader you find yourself in a situation where you have good working relationships with employees, the task is structured, and you have and can exercise strong position power. Your leadership behavior and style should be, task-oriented.  

Net Worth is equal to assets minus liabilities. Which event will have the greatest impact (positive or negative) on one's net worth?

Answers

The answer would be: Go on a vacation that costs $3,500 

Paying off money for buying a car will not decrease your net worth as you get the car as assets for the money you use. But the depreciates 20% will cause you to lose $3,000 assets. Assuming you are not buying assets at all, go on a vacation that costs $3,500 will increase liability without any effect on assets. Paying up bills will decrease your asset but it also decreases your liability so the net worth wouldn't change. 

The acmeville metropolitan bus service currently charges $0.88 for an all-day ticket, and is used by an average of 513 riders a day. the bus company is not earning a profit, but according to their contract with the city, they cannot cut the number of buses on the road. they must therefore find a way to increase revenues. the bus company is considering increasing the ticket price to $0.99. the marketing department\'s studies indicate this price increase would reduce usage to 249 riders per day. calculate the absolute value of the price elasticity of demand for bus tickets using the simple percentage change method to determine if the bus company should increase price or decrease price to increase revenues.

Answers

Final answer:

To calculate the absolute value of the price elasticity of demand, use the simple percentage change method. In this case, the demand for bus tickets is elastic, so the bus company should decrease the ticket price to increase revenues.

Explanation:

To calculate the absolute value of the price elasticity of demand, we need to use the simple percentage change method. The formula for calculating price elasticity of demand is to divide the percentage change in the quantity requested by the percentage change in price. In this case, the initial quantity demanded is 513 and the final quantity demanded is 249, while the initial price is $0.88 and the final price is $0.99.

The percentage change in quantity demanded is (513 - 249) / 513 = 0.515 and the percentage change in price is (0.99 - 0.88) / 0.88 = 0.125. Therefore, the absolute value of the price elasticity of demand is 0.515 / 0.125 = 4.12.

Since the absolute value of the price elasticity of demand is greater than 1, this means that the demand for bus tickets is elastic. Thus, the bus company should decrease the ticket price in order to increase revenues.

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What is the best way to pay a bank fee?

Answers

When it comes to paying bank fees, one does not have to bother himself or herself about how to pay such fees because TYPICALLY, BANKS TAKE ANY FEES THEY CHARGE YOU RIGHT OUT OF YOUR ACCOUNT IMMEDIATELY.

Maria escobar works as an attorney for a large east coast consulting firm. maria's job is to act as an advisor to the firm's consultants, to be sure that they do not confront any legal issues when they are working at the various clients' job sites. maria's position would be classified as a __________ position.

Answers

Maria's position would be delegated as a staff position. Employment position inside a hierarchy of leadership of an association that has the duty of giving data and counsel to work force in the line position. 
Maria is the levels of leadership position with the obligation to give data and guidance to line work force.

Answer:

Staff position

Explanation:

Cheryl is taking classes at an institution that offers face-to-face time with her instructor and classmates and also online time that she can perform at work or at home. Which of the following describes her education situation?

a. apprenticeship
b. blended learning
c. on-the-job training
d. traditional university setting

Answers

The answer is B. Blended Learning. Blended learning combines traditional classroom education with the ability to learn from and utilize an online platform.

Among the following that best describes about Cheryl education situation is blended learning. Option B is correct.

What is blended learning?

A type of teaching called blended learning, often referred to as technology-mediated instruction, web-enhanced instruction, or mixed-mode instruction, mixes online educational resources and possibilities for online engagement with traditional classroom techniques.

Further the teaching approach known as blended learning, also referred to as hybrid learning, combines technology and digital media with traditional instructor-led classroom activities to provide students more freedom to tailor their educational experiences.

Therefore Cheryl is taking classes at an institution that offers face-to-face time with her instructor and classmates and also online time that she can perform at work or at home is learning under blended learning.

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Which of the following is a true statement about scheduling:
A)Scheduling for business is the same thing as personal scheduling.
B.) Many businesses do not need to use scheduling.
C.) Both manufacturers and service businesses rely on scheduling.
D.) Scheduling has the same timeline, regardless of the company.

Answers

D.Scheduling has the same timeline.
Final answer:

Option C is accurate - both manufacturers and service businesses rely on scheduling. Scheduling is key for smooth operations, proper resource allocation, and time management in these sectors.

Explanation:

The correct statement about scheduling among the options provided is C. Both manufacturers and service businesses rely on scheduling. This is because scheduling is an essential process in both manufacturing and service sectors to ensure smooth operations, effective resource allocation, and time management. For instance, manufacturers use scheduling to determine production sequences to fulfill orders efficiently, while service businesses, like restaurants or salons, use scheduling to manage appointments and workforce.

The options A, B, and D are not generally true. Personal and business scheduling may have similarities but are not the same thing; not all businesses follow the same timeline for scheduling, and contrary to B, almost every business utilizes some form of scheduling for their operations.

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True or false: this economy is not currently at its natural rate of unemployment.

Answers

True: The current natural rate of unemployment for quarter 4 of 2017 according to the Federal Reserve Economic Data is 4.74%, which is the normal unemployment rate not including fluctuations in aggregate demand, while the latest release of the United States unemployment rate for October of 2017 is 4.1%. Therefore, the United States is actually has lower unemployment than we would under normal circumstances.

The palmer acres inn is trying to determine its break-even point during its off-peak season. the inn has 50 rooms that it rents at $ 70 a night. operating costs are as follows. salaries $ 5,700 per month utilities $ 1,200 per month depreciation $ 1,000 per month maintenance $ 3,720 per month maid service $ 14 per room other costs $ 28 per room

Answers

they don't hit their break even point with all of the additional costs. They are still $11060 under the break even point at the end of the month

Larimer mfg. has placed all the die cast machines in one​ area, the machining centers into a different​ area, and the finished goods in a warehouse room. larimer is using​ ______________ departmentalization.

Answers

Departmentalization refers to subdividing a business or organization into sections based on their function or other criteria. There are different types of departmentalization. Some types include functional, product, customer, geographic, process and divisional. Based on the scenario given above, Larimer is using functional departmentalization. 

A company plans to amortize an intangible asset. when they journalize the amortization amount, they should debit an expense account and credit

Answers

A company plans to amortize an intangible asset, when they journalize the amortization amount, they should debit an expense account and credit an accumulated amortization account. The standard practice for accounting for amortization expense is to debit an amortization expense account and credit an accumulated amortization account.

Final answer:

When journalizing the amortization amount, a company debits an expense account and credits the accumulated amortization account.

Explanation:

When journalizing the amortization amount for an intangible asset, a company should debit an expense account and credit the accumulated amortization account.

The expense account represents the amount being recognized as an expense in the current period, reflecting the gradual use of the intangible asset over time. On the other hand, the accumulated amortization account tracks the total amount that has been amortized since the asset was acquired.

By debiting an expense account and crediting the accumulated amortization account, the company properly records the recognition of the used-up value of the intangible asset while maintaining a clear record of the cumulative amortization.

Which of the following devices electronically sorts mail by zip code? A. Fax-modem B. Electronic organizer C. Hand-held scanner D. Optical character reader

Answers

the answer will be  d. hope that helped
Hello there!


The correct answer is D

Optical character reader.


Sorry for the late answer, I hope this helps!

Complying with environmental laws is part of which operations activity?
A.)Logistics
B.)Safety and security
C.)Inventory control
D.)Purchasing

Answers

C is the answer to the problem.

Complying with environmental laws is part of which operations activity is Purchasing. Option (D) is correct.

What do you mean by Law?

In order to control conduct, social or political entities make laws that are then enforced.

The process of getting a product from a raw material to a consumer is called supply chain management. Supply management, product and demand planning, sales and operations planning, and supply planning are all included.

Operations management's main purpose is to plan, organize, and strategize everyday tasks and routines. A well-executed strategy can assist in helping a company accomplish its deadlines and production targets.

Therefore, Option (D) is correct. Complying with environmental laws is part of which operations activity is Purchasing.

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Jack has 3 months more experience than jill, but jill's aptitude score is 20 points higher than jack's. who is expected to be more productive? (a) jack is expected to be more productive than jill. (b) jill is expected to be more productive than jack. (c) jack and jill are expected to have about equal productivity. (d) none of the above

Answers

The predicted productivity equation is 2.0 + .5 * Experience + .2 * aptitude score . Then we can use the slope coefficients to figure this out. Jack gains .5 *.3 from his extra three months and Jill has gained from her extra 20 points on the aptitude test .2 * 20 = 4 . Then we have that 4 – 1.5 = 2.5 thus Jill is predicted to be more productive than Jack. Thus the answer is b.

Frederick herzberg believed the best way to motivate employees with through his model of , which expands job content to create more opportunities for job satisfaction

Answers

The answer is:   "job enrichment" .
_____________________________________________
       "Frederick Herzberg believed the best way to motivate employees with through his model of  job enrichment   , which expands job content to create more opportunities for job satisfaction." 
_____________________________________________

________ measures the percentage of profit earned on each sales dollar before interest and taxes but after all costs and expenses.
a. earnings available to common shareholders
b. operating profit margin
c. net profit margin
d. gross profit margin

Answers

I think it is D. Gross profit margin because that is you profit before all of added taxes and every thing else.

Which of these statements is an argument in favor of creating a hierarchical structure in an organization?

Answers

commenting so I can get help too

Hierarchical structures promote efficient decision-making by establishing clear lines of authority and accountability. This clarity streamlines processes, reduces ambiguity, and ensures decisions are made promptly by individuals with appropriate expertise, enhancing organizational effectiveness.a) "Hierarchical structures promote clear lines of authority and accountability, enhancing decision-making efficiency."

The statement that serves as an argument in favor of creating a hierarchical structure in an organization is:

a) "Hierarchical structures promote clear lines of authority and accountability, enhancing decision-making efficiency."

Hierarchical structures establish a chain of command, delineating specific roles and responsibilities for each level of management. This clarity in authority and accountability streamlines decision-making processes by ensuring that decisions are made by individuals with the appropriate expertise and authority. Moreover, it creates a framework where employees understand who they report to and who they can seek guidance from, thereby reducing ambiguity and potential conflicts.

By having a clear hierarchy, organizations can allocate resources effectively and respond swiftly to challenges or opportunities. Decisions can be made promptly without getting bogged down in bureaucracy or confusion about roles. This efficiency is crucial in today's fast-paced business environment where agility and adaptability are paramount for success.

Overall, hierarchical structures provide a framework for efficient decision-making, which is essential for organizational effectiveness and competitiveness in dynamic markets. Therefore, this argument supports the establishment of hierarchical structures within organizations.

Q-Which of these statements is an argument in favor of creating a hierarchical structure in an organization?

a) "Hierarchical structures promote clear lines of authority and accountability, enhancing decision-making efficiency."

b) "Hierarchical structures allow for better control and coordination of tasks across different levels of the organization."

c) "Hierarchical structures facilitate career advancement and provide employees with a clear path for progression."

d) "Hierarchical structures enable specialization and division of labor, leading to increased productivity and expertise."

e) "Hierarchical structures foster a sense of order and stability within the organization, promoting discipline and adherence to policies."

A(n) _____ is the best reinforcement schedule for motivating employees. variable ratio schedule fixed schedule avoidance of consequence continuous reinforcement schedule extinction

Answers

The answer to the blank space provided asking about the term that refers to the best reinforcement schedule for motivating employees is called Variable Ratio Schedule. Variable Ratio Schedule refers a schedule of reinforcement wherein the response is achieved in an unpredicted events.

A variable ratio schedule is considered the best reinforcement schedule for motivating employees. It involves providing rewards or reinforcement after an unpredictable number of desired behaviors, which helps to maintain high levels of motivation and performance.

A variable ratio schedule is a type of reinforcement schedule where rewards or reinforcement are provided after an unpredictable number of desired behaviors.

This means that employees do not know exactly how many times they need to perform a behavior to receive a reward. This creates a sense of uncertainty and anticipation, making the reinforcement more engaging and motivating.

The unpredictability of the reward schedule prevents employees from becoming complacent or bored, as they must consistently engage in the desired behaviors to increase their chances of receiving a reward. This reinforcement schedule is known to be highly effective in promoting consistent and motivated performance.

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2. What is possible to know before you commit yourself to begin your career in a specific location?
a. if you will enjoy living in that city
b. how many people will have the same occupation
c. how high the cost of living is in that city
d. where all the best places to eat and shop are located

Answers

I think the answer is C.

The correct answer is C. How high the cost of living is in that city

Explanation:

The cost of living refers to the money you need to have to cover basic needs this includes the cost of housing, food, transportation, entertainment, among others. In the case you begin your career in a place you have not lived in before, one of the elements that is possible to know is the cost of living in that city because it is quite easy to look for information such as the cost of buying/renting an apartment, house or room; the cost of transportation; the cost of food; etc. because you can get this information through internet or by visiting the city one day. Also, other such as whether you will enjoy the city, how many people will have the same occupation or what are the best places to eat or shop cannot are aspects you will know only once live in the city.

Conducting research about an occupation, company, or job can increase your employability. Please select the best answer from the choices provided T F

Answers

Your answer will be true! good luck

The correct answer is T (True)

Explanation:

During the process of applying to a job or position, researching the company, occupation, or job it is always a good idea. Indeed, if you know about the company and related aspects you can increase your employability or probabilities to be hired. This can be explained as the more information you have about your employer the best you can perform in the process of applying to a job, this includes creating a résumé that focuses on the abilities or aspects the employer is looking for and performing better in the interview as you can show the interviewer you are interested in the job and therefore you took some time to research. Thus, it is true conducting research about an occupation, company, or job can increase your employability.

How does public key infrastructure add value to an organization seeking to protect information assets?

Answers

PKI makes the use of cryptographic systems more convenient and cost-effective
Final answer:

Public Key Infrastructure (PKI) provides secure communication and authentication mechanisms to protect information assets.

Explanation:

Public Key Infrastructure (PKI) adds value to an organization seeking to protect information assets by providing secure communication and authentication mechanisms.

PKI uses a pair of cryptographic keys, a public key and a private key, to encrypt and decrypt data. The public key is distributed to others, while the private key is kept secret by the owner. This infrastructure ensures that only authorized parties can access sensitive information and verifies the authenticity of the sender.

For example, when an organization wants to secure online transactions, it utilizes PKI to encrypt the payment details using the recipient's public key. Only the recipient with the corresponding private key can decrypt this information, thus ensuring the confidentiality and integrity of the data.

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The eu became an economic union when the ____ went into effect in 1993.

Answers

Answer: Maastricht Treaty

using the smith bbq Report, if hourly wages increased by 10% next week from the current week, and all other costs stay constant , what will be the variance of total payroll be next week?

Answers

Final answer:

The variance of total payroll next week, with a 10% increase in hourly wages and all other costs staying constant, would be 10000.

Explanation:

To calculate the variance of total payroll, we need to compare the values from the current week and next week. Let's say the total payroll for the current week is $1000. If the hourly wages increase by 10% next week, the new hourly wage will be $11 (10% of $10 is $1, so the new wage will be $10 + $1 = $11). Assuming the number of hours worked remains the same, the total payroll for next week will be $1100.

The variance can be calculated by subtracting the new value from the old value and then squaring the result. In this case, the variance of total payroll next week would be (1100 - 1000)^2 = 10000.

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The variance of total payroll next week, with a 10% increase in hourly wages and all other costs staying constant, would be 10000.

To calculate the variance of total payroll, we need to compare the values from the current week and next week. Let's say the total payroll for the current week is $1000. If the hourly wages increase by 10% next week, the new hourly wage will be $11 (10% of $10 is $1, so the new wage will be $10 + $1 = $11). Assuming the number of hours worked remains the same, the total payroll for next week will be $1100.

The variance can be calculated by subtracting the new value from the old value and then squaring the result. In this case, the variance of total payroll next week would be (1100 - 1000)^2 = 10000.

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