Which theorist is associated with the idea that information not actively attended to is not lost; rather, it simply decreases in signal strength and is therefore not given any significance or future attention?

Final answer:

Anne Treisman is associated with the Attenuation Model, which posits that unattended information is not lost but simply weakened. This model contrasts with filter theories, emphasizing that meaningful information can penetrate the attention barrier for further processing.

Explanation:

The theorist associated with the idea that information not actively attended to is not lost but rather decreases in signal strength and is therefore not given any significance or future attention is Anne Treisman. Treisman proposed the Attenuation Model, which challenges the filter theory, suggesting that selection of information begins at the physical or perceptual level. However, unlike the filter theory that assumes unattended information is completely blocked, Treisman believes that unattended information is just weakened or attenuated. This means that any highly meaningful or pertinent information, such as one's own name, can still get through the filter for further processing at the level of meaning.

Supporting this model, late selection models like that of Deutsch and Deutsch also propose that all information is processed on the basis of meaning, but only task-relevant information reaches conscious awareness. This concept is in line with the idea of subliminal perception where unconscious information can be fully processed for meaning.

Therefore, the attenuation model and late selection models suggest that our attention selects information but does not completely eliminate the processing of unattended stimuli, particularly if the unattended information holds some form of intrinsic importance or meaning to the individual.

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125


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